Mobile Bridging
A car manufacturer has a mobile site and customers can check out their entire fleet, along with a dealer locator and a service booking system. The manufacturer wants to run a highly targeted campaign to promote their latest small car to first time buying females aged 20-28. By bridging some existing pages from the mobile site you’ve got your campaign ready to go.
If you’ve built it – why not use it?
Big Bridge allows you to take your existing mobile site, ‘top n tail’ it with your campaign message by dropping it into a site template, then directly plug it into a campaign site.
By pulling it across to the portal and into our ad serving environment Big Bridge delivers benefits for both you and your customers. From banners on that portal we can deliver traffic to any page and for the customer they will be taken on a seamless journey through to your new look campaign site. By bridging your site across like this we’ll also be able to provide user profiling and real-time reporting. If you’ve already invested in building a feature rich mobile site, you may want to include some of those features within a highly targeted mobile campaign Site. You save money by exploiting these features while delivering the consumer a specific and consistent campaign experience.
