Case Studies
The Mobile Shakers team has launched dozens of campaigns and worked with some of the top brands on the planet
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McDonald’s Avatar
Movie release promotion
Objective: Promote Avatar movie and associated in store promotion
Solution:
- Targeted banner media (ages 15-20) placed across mobile portals
- Free content to drive engagement with youth audience
Insight: The youth audience base of Vodafone Live! And Planet 3 portals drove interaction with the McDonald’s brand and Avatar movie.
Fitness First
Membership drive
Objective: Deliver membership leads to the client
Solution:
- Media push using both SMS and banner campaign
- Direct response mechanism – users enter details into a form to be phoned at a later time
Insight: The mobile channel proved an effective lead generator for Fitness First and surpassed expectations
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