Case Studies

The Mobile Shakers team has launched dozens of campaigns and worked with some of the top brands on the planet

McDonald’s Avatar

Movie release promotion
Objective: Promote Avatar movie and associated in store promotion

Solution:

• Targeted banner media (ages 15-20) placed across mobile portals
• Free content to drive engagement with youth audience

Insight: The youth audience base of Vodafone Live! And Planet 3 portals drove interaction with the McDonald’s brand and Avatar movie.

Fitness First

Membership drive
Objective: Deliver membership leads to the client

Solution:

• Media push using both SMS and banner campaign
• Direct response mechanism – users enter details into a form to be phoned at a later time

Insight: The mobile channel proved an effective lead generator for Fitness First and surpassed expectations